Keshu's BORN Group Absorbed By Tech Mahindra

The latest acquisition to Tech Mahindra's portfolio is BORN Group and under the Mahindra Group umbrella BORN will operate as an independent entity.

FREMONT, CA: Global technology and services firm Tech Mahindra Ltd. has acquired a leading digital transformation agency names BORN Group.

A private equity firm Zodius Capital and True North which was founded in 2011, set forth to make a new-age marketing agency that helped brands adapt to the digital economy. BORN, grew out of a union of two acquired firms, a NY-based marketing boutique specialized in creative design, Pod1 and Group FMG, a content production house.

After that, BORN has experienced exceptional growth and also expanded its operations in more than 5 countries serving over 40 end markets working with a range of enterprise clients. The company is widely recognized and serves a roster of clients who seek enterprise commerce and experience management solutions.

CEO of BORN, Dilip Keshu said that they had grown exponentially, and the time has come for them to go from 8 countries to 90, from 10 specialties to 30, and continue their journey as a transformative agency that will be remembered as being bold, authentic and beautiful.

Tech Mahindra family is delighted to work with the BORN Group. This acquisition will help them to focus on Digital and will also improve their expertise in the Creative, Content, and Commerce space.

President of Tech Mahindra, Ritesh Idnani, says that the acquisition makes their global presence stronger and capabilities in Digital Customer Experience services including transformation, design, and execution. This marks a significant milestone in Tech Mahindra's Digital journey, and together, their main aim is to strengthen synergies across both organizations to deliver NxtGenDigital Content and Commerce experiences to the customers across the world.